1. Tempo – World’s First Pregnancy Test for Men
Great case of how Technology and Digital come together to create an emotional moment
Pregnancy tests reveal a very exciting, scary and emotional moment, but are almost always moments the woman spends alone. So BBDO Italy asked… What if there was an even more emotional way to find out you’re expecting a baby?
Welcome to the world’s first pregnancy test for men, that gives women the opportunity to share that moment in a very different way, through her partner
2. Toyota’s “Eco Billboards” clean the air around them
Great case of extending “Medium is the message” – by demonstrating the message
From April 2 through May 28, 37 billboards scattered around Los Angeles and San Francisco will reverse the equivalent of 5,285 vehicles worth of nitrogen dioxide emissions per month. The chemical compound is a harmful pollutant and a key ingredient in acid rain and smog
The air-cleaning billboards use a titanium dioxide coated vinyl to purify the surrounding air. When oxygen reacts with the energized titanium dioxide catalyst, nitrogen dioxide is converted to nitrate and removed from the air.
“This new campaign delivers Toyota Mirai’s ‘vehicle of change’ message on a medium that lives up to that promise,”
3. IBM Watson’s new job as Museum Guide
Hints at a future for brands using AI to interact with consumers
72 percent of Brazilians had never been to a museum— this was an opportunity to make use of Watson’s cognitive intelligence with an issue he could help solve—making visits more interactive and easy for most Brazilians, and creating something that can be expanded to other markets, museums and galleries
At the Pinacoteca’s entrance, visitors receive headphones and a smartphone equipped with the mobile app. As they walk, the app tells them when they’re approaching an art piece they can ask questions about. A separate feature, for hearing-impaired visitors, lets them interact through a built-in written chat tool.
4. Geico crushes its Pre-Roll Ads
Take the unique qualities of a medium and evolve a creative that pokes fun and entertains
In its latest preroll campaign, Geico condenses the ads down to nothing—by crushing them very literally indeed.
“The following ad is being condensed for your viewing convenience,” the familiar Geico voiceover says at the beginning of each spot. The wall on the left side of the scene then begins to move right, amusingly crushing everything in its path—Star Wars trash compactor style—as the talent scrambles to contain the damage, or just get out of the way
Confronted with a familiar challenge—keeping viewers from hating an ad they’re forced to watch— how we could use the medium to entertain and engage. The answer? Take a longer preroll ad and compress it. Literally
5. Samsung S8 – In the 20 loveliest spots in GB
Experiential that’s keeps the brand whole and center
Samsung set the S8 frame up in the country’s 20 most gorgeous spots and let people play in and around it, creating living examples of the crisp view S8 users will have in their hands.