Live Video is popular as it has the basic appeal of Video, It’s in the Moment, and it adds a layer of user engagement on top of the experience. Below are some tips to make the Live Video feed better.
a) Tell people ahead of time when you are going to broadcast, preferable several announcements.
b) Write a compelling description before going live
c) Broadcast for longer periods of time to reach more people
d) Be Creative and go live often
e) Say hello to commenters by name and to respond to their comnments, and thank people at the end
and of course, go live when you have a 4 G connection or a strong wifi
Some good examples of use of FB Live
a) The Metropolitan Museum used FB Live for some of its special exhibit openings
b) Product launches are a great use case for livestreaming, where super fans can get the scoop before anyone else.
c) Tastemade with their Tiny Kitchen series