5 ways how Video Streaming companies are driving growth in emerging markets

a) Partnering with the Smart/ Digital TV ecosystem  –

Both players gain. Smart TV sales go up with the additional content infratructure built in, and the streaming service gets more subscribers hooked on.

Eg : Samsung Electronics has partnered with iflix in an effort to market its Samsung Smart TV, by incorporating pre-installed iflix app for markets in Indonesia, Malaysia, Myanmar, the Philippines and Thailand
Consumers who purchase designated Samsung Smart TV models will enjoy a complimentary 12-month iflix subscription, sponsored by Samsung.

b) Getting over the barrier of data costs

Lot of the focus is to get decently good steaming quality at low bit rates and also provide an option of download and view later. (Bit rates below 1 mbps)

c) Adapting to Content needs

80% of the Top 10 streamed shows in Indonesia, Thailand, Sri Lanka are locally produced shows, and this trend will continue as more of the middle class get onto using streaming services.
Even Netflix has realised that key to their penetration in India, is high quality locally produced content. Amazon prime has stolen a march on them in this regard.

d) Hyper local in terms of Marketing

– Credit card usage is low in Emerging market economies, players are adapting to this by having Telco tie ups for payment and data related deals with Telco’s.
– Pricing is in the $ 2 range per month, so the service competes with the pirated DVD market, in converting users.
– Content is curated as per local market demands
– Censorship rules are as per local community standards

e) Partnering with the TELCO ecosystem

The partnership with Telco’s is win-win.
Telco’s get access to a huge content library, which is a big differentiator today.
In return, they give preferred access costs to the straming service, which will also increase their data revenue stream, as more and more consumers start to binge watch.
The streaming service gets access to a large consumer base from the start.


5 interesting facts from Africa this week

Below are 5 interesting facts on Africa I picked up –

a) The massive Boom in Chinese products is slowing down, albeit slightly.

Reasons stem from i) the ease of importing Chinese goods into Africa, which is the reason for many to get into the business resulting in cut throat competition, ii) Weakening African currencies, which have made some of the products less affordable.

Interestingly, the proverb – Give a man a fish and he’ll have food for a day. Teach a man to fish, and he’ll have food for a lifetime – is slowly gaining force in Africa. There are entrepreneurs importing Chinese machinery into Africa, for use in local manufacturing bases.

b) Cobalt is seeing massive increases in prices this year

Cobalt is an important ingredient in Lithium ion batteries and batteries for Electric cars, and as demand for these batteries pick up, so does the demand for Cobalt. It was up 60% this year.

The region in the world which accounts for 60% of Cobalt reserves in DRC (Democratic Republic of Congo).

c) Cities in Africa are Urbanizing without Globalization

For a lot of cities in Africa, they are just centers of consumption, not centers of growth. They exist for the few rich to reside in and consume. The growth in population is largely from the poor masses who migrate to live of the scraps. So you find a well developed restaurant and bar scene, but lack of other infrastructure.

d) Recycled dirty water from river Nile is saving thousands of lives in North Uganda

Over 50,000 South Sudanese live at Rhino Camp near Arua. One of the main challenges here is water. The IFRC has resorted to trucked treated water. The water is pumped from the Nile into floatation tanks, and treated with Aluminium Sulphate and Chlorine. A fleet of 30 tankers then ferry the water to the camp.

e) China is depleting fish reserves off West Africa

China accounts for 30% of fish consumption globally, and their reserves off the waters in China have depleted. The Chinese government is subsidizing fishing off international waters. The Chinese have the largest fishing fleet of 2600 and even fuel is subsidized. The target currently in the waters off West Africa.

This is resulting is a much reduced supply of fish to the countries in West Africa, but they cannot do much as China is critically involved in the infrastructure development of the country.

5 Innovations that caught my eye recently


1. Tempo – World’s First Pregnancy Test for Men

Great case of how Technology and Digital come together to create an emotional moment

Pregnancy tests reveal a very exciting, scary and emotional moment, but are almost always moments the woman spends alone. So BBDO Italy asked… What if there was an even more emotional way to find out you’re expecting a baby?

Welcome to the world’s first pregnancy test for men, that gives women the opportunity to share that moment in a very different way, through her partner

2. Toyota’s “Eco Billboards” clean the air around them

Great case of extending “Medium is the message” – by demonstrating the message

From April 2 through May 28, 37 billboards scattered around Los Angeles and San Francisco will reverse the equivalent of 5,285 vehicles worth of nitrogen dioxide emissions per month. The chemical compound is a harmful pollutant and a key ingredient in acid rain and smog

The air-cleaning billboards use a titanium dioxide coated vinyl to purify the surrounding air. When oxygen reacts with the energized titanium dioxide catalyst, nitrogen dioxide is converted to nitrate and removed from the air.

“This new campaign delivers Toyota Mirai’s ‘vehicle of change’ message on a medium that lives up to that promise,”

3. IBM Watson’s new job as Museum Guide

Hints at a future for brands using AI to interact with consumers

72 percent of Brazilians had never been to a museum— this was an opportunity to make use of Watson’s cognitive intelligence with an issue he could help solve—making visits more interactive and easy for most Brazilians, and creating something that can be expanded to other markets, museums and galleries

At the Pinacoteca’s entrance, visitors receive headphones and a smartphone equipped with the mobile app. As they walk, the app tells them when they’re approaching an art piece they can ask questions about. A separate feature, for hearing-impaired visitors, lets them interact through a built-in written chat tool.

4. Geico crushes its Pre-Roll Ads

Take the unique qualities of a medium and evolve a creative that pokes fun and entertains

In its latest preroll campaign, Geico condenses the ads down to nothing—by crushing them very literally indeed.

“The following ad is being condensed for your viewing convenience,” the familiar Geico voiceover says at the beginning of each spot. The wall on the left side of the scene then begins to move right, amusingly crushing everything in its path—Star Wars trash compactor style—as the talent scrambles to contain the damage, or just get out of the way

Confronted with a familiar challenge—keeping viewers from hating an ad they’re forced to watch— how we could use the medium to entertain and engage. The answer? Take a longer preroll ad and compress it. Literally

5. Samsung S8 – In the 20 loveliest spots in GB

Experiential that’s keeps the brand whole and center

Samsung set the S8 frame up in the country’s 20 most gorgeous spots and let people play in and around it, creating living examples of the crisp view S8 users will have in their hands.


5 tips on using FB Live

Live Video is popular as it has the basic appeal of Video, It’s in the Moment, and it adds a layer of user engagement on top of  the experience. Below are some tips to make the Live Video feed better.

a) Tell people ahead of time when you are going to broadcast, preferable several announcements.
b) Write a compelling description before going live
c) Broadcast for longer periods of time to reach more people
d) Be Creative and go live often
e) Say hello to commenters by name and to respond to their comnments, and thank people at the end

and of course, go live when you have a 4 G connection or a strong wifi

Some good examples of use of FB Live

a) The Metropolitan Museum used FB Live for some of its special exhibit openings

b) Product launches are a great use case for livestreaming, where super fans can get the scoop before anyone else.

c) Tastemade with their Tiny Kitchen series

5 Points to note about Snapchat

Below are 5 interesting points on Snapchat, including its overarching vision.

a) The company is betting on a long-term trend: the rise and eventual global dominance of visual culture. Snap calls itself a camera company. Take this claim seriously, not literally. When we say Snap wants to enable the cultural supremacy of the camera, it’s at least to make it as important to our daily lives as the keyboard.

b) It is interesting to note the evolution of textual and visual media over years.
Even before the invention of the printing press, text has been the central way that humans communicate over long distances and across time. Computers only entrenched the primacy of text with the rise of desktop publishing in the 1980s
Then the internet turned us into distributors of digital words. Suddenly we were all bloggers, emailers, tweeters and authors of Mediums and status updates. We ditched phone calls for written messages.
Then with the smartphone a decade back, it became possible for humans to instantly document their visual surroundings and to transmit what we saw.
But Snapchat uncovered something deeper about the camera. Not only could we use pictures to document the world, but we could also use them to communicate.
The rising dependence on cameras is changing our language. Other than in face-to-face communication, we used to talk primarily in words. Now, more and more, from GIFs to emoji, selfies to image-macro memes and live video, we talk in pictures.
Snapchat returns us to a time before the printing press, when information was disseminated orally instead of through writing.
Snapchat is attempting is to apply technology to visual products to create a fading-away effect — just as spoken words fade away in the air after utterance.
Evan Spiegel, the chief executive of Snap, recently said to a reporter. “People wonder why their daughter is taking 10,000 photos a day,” he said. “What they don’t realise is that she isn’t preserving images. She’s talking.”

c) One of the products that Snap has worked on to bolster it’s Camera Company vision is a drone. A drone could help Snap’s users take overhead videos and photographs, and then feed that visual data to the company.

d) Snapchat launched Search for Stories submitted to its public Our Stories. Snapchat wants to be where some people spend tons of engagement time, rather than where everyone spends a little time.

How this works –
Snapchat is using algorithms to scan the caption text, time and visual elements found in Snaps submitted to Our Story and group them by theme. For example, it could pull out Snaps with the words “dog” or “puppy” in captions, or use machine vision to detect the shape of a real dog in the photos or videos, and aggregate them into an Our Story that comes up when people search for “Puppies.” Snap notes you could use this to watch a nearby basketball game, see what’s happening at a local bar, check out a specific Fashion Week runway show or explore a vacation spot. More than 1 million themes will have Search results available.

e) Without consciously trying, Snapchat could be the biggest AR company in the world today.
The app launched a new feature called world lenses that uses a phone’s rear-facing camera to decorate any scene with the same augmented reality-like technology. Snap has long been building its own version of augmented and virtual reality that it calls 3-D technology to animate photos and videos. And brands including Jeep and L’Oréal have built sponsored lenses for ad campaigns.


With the update, users point the camera at an object and add graphics like flowers and rainbows to their snaps. Similar to existing lenses, world lenses will regularly change to feature new graphics.

The rollout of lenses is reflective of Snap’s broader goal to be a “camera company,” including the launch of its video-recording Spectacles last fall and its ongoing product war to keep up with Facebook-owned Instagram, which claimed last week that its Snapchat clone Stories feature now reaches more people than Snapchat with 200 million daily users.

5 hot topics connected to the online world this week

a) Voyager launches in new version of Google Earth

Voyager is a showcase of interactive tours meant to enhance the image of Google Earth. It pairs the view provided by its maps with a still image and a knowledge card to let users hop around the city as though they were on a packed 3 day vacation. These stories and storytelling are the linchpin of the new Google Earth.

Google nexus2cee_voyager-668x330
b) Huda Beauty builds a global presence in the Make Up segment using her influencer pull

Huda Kattan (@HudaBeauty) is among the most influential beauty bloggers in the world. She has 18 million Instagram followers, heads a namesake makeup line and is introducing a Huda Beauty emoji collection called Hudamoji. Her makeup line, Huda Beauty, which she introduced in 2013 with a false lashes collection, successfully expanded last year with the addition of hit lip liners, liquid matte lipsticks and an eye shadow palette. Ms. Kattan is unique for a global reach that spans the United States, the Middle East and beyond.It’s rare for one person to be relatable across so many
countries and cultures.
Asked about her social media strategy, she shared the usual: Be true to yourself, share other users’ posts to gain a community and be “superinvolved” with both followers and customers by engaging in conversations. There is also the fact that she rarely accepts paid posts.



c) JP Morgan not feeling the benefit of the Long Tail in Programmatic Advertising

As more and more brands find their ads popping up next to toxic content like fake news sites or offensive YouTube videos, JPMorgan has limited its display ads to about 5,000 websites it has preapproved. Surprisingly, the company is seeing little change in the cost of impressions or the visibility of its ads on the internet. They haven’t seen any
deterioration on our performance metrics.
If more advertisers follow JPMorgan’s lead and see similar results, it could hurt the operators of smaller sites that make up the so-called long tail of the internet, as well as the advertising technology companies. JPMorgan started looking into preapproving sites, a strategy known as whitelisting, this month after The New York Times showed it an ad for Chase’s private client services on a site called Hillary 4 Prison

d) PLA’s (Product Listing Ads) are a hot seller on Mobile Search

The ad creep on Google has pushed “organic” (unpaid) search results farther down the screen, an effect even more pronounced on the smaller displays of smartphones. With limited space available near the top of search results, not advertising on search terms associated with your brand or displaying images of your products is tantamount to telling potential customers to spend their money elsewhere.

The biggest development with search ads is the proliferation of so-called product listing ads, or P.L.A.s. In a departure from its text-based ads, Google started allowing retailers to post pictures, descriptions and prices of products at the top of search results in 2009.

In recent years, Google has served more product ads and expanded their availability to more general search terms — for example, showing photo ads on a search for “running shoes,” not just “Nike Air Max.” It has also tinkered with the size, location and number of ads on results pages for both computers and smartphones

Google’s revenue from P.L.A.s on smartphones was more than double its revenue from text ads, because it can place three product ads in the same space as a single text ad, and consumers are more likely to click on image-based ads than text-based ones.

The rise of product ads is also a reflection of a shift to people doing more searches on mobile phones. Google’s mobile searches surpassed desktop queries for the first time last year. That’s important for product ads, because P.L.A.s take up a larger proportion of phone displays, and Google increased the size of those mobile ads in 2015 to make them stand out even more.
e) Corporate ads throw up inadvertently next to Pornographic content on Snapchat

There are risks of corporate marketing inadvertently showing up next to pornography on Snapchat. The ads could possibly run before or after “explicit adult content” on Snapchat’s Stories feature, if a user chooses to follow such accounts on the app. Clients who have less tolerance to the issue should stick to Snapchat’s curated news service, Discover, or its filters and selfie lenses.

5 things garnered from Rogue 1 Marketing

This week saw the release of Rogue 1 – A Star Wars Story, which is one of the most anticipated movies of the year. This was also the 2nd film from the franchise released by Disney, which bought LucasFilms in 2012 for $ 4 billion. This post seeks to pinpoint 5 points from the marketing of Rogue 1.

  1.  The Star Wars franchise has direct appeal from 2 generations of movie goers spanning 1977 to 2016. (People born in the early 60’s to kids born in the 2010’s.) Clearly it appeals to all segments. The brands chosen for the tie up also reflect the diversity – whether in the UK, that’s young adults through the O2 Priority App, families at World Duty Free and Gatwick or tech savvy consumers through Kaspersky. The brands in the US were General Mills, Nissan, Duracell, Gillette and Verizon. Interestingly, Max Factor tied up with The Force Awakens, to target the one segment that under-indexed, which was Women 25-40.
  2. With the gap between the last Star Wars movie being just a year, it was important not to start the marketing of Rogue 1 too early, causing burnout. The main marketing thrust started just 8 weeks prior to the opening date – Dec 16.
  3. A large part of the marketing strategy is the use of fans and influencers to spread the word of mouth. Blogger events were key.
  4. While they offered the 5 lead sponsors the technical support of Lucas Films to shoot the commercials, the film’s marketing spend was cleverly subsidized. (Nissan’s Rogue SUV, Gillette’s Every Story has a face, Duracell’s Rebel Children Squad)
  5. The cast is global in nature and reflects the changing face of Hollywood, and also achieves the commercial part by targeting large film markets like China. It’s led by English actress Felicity Jones and includes Mexican-born actor Diego Luna, Chinese martial artist Donnie Yen, British breakout star Riz Ahmed, and Chinese actor Jiang Wen.



Solution to 5 Branded Video Challenges

Instead of launching an ad informing and reminding viewers of their brand, the very idea of ads is being revolutionized to come in the form of Sponsored videos or Branded Video that entertain, educate, and give a deeper look into what the brand stands for, and who they are.

Some of the examples of branded video by segment –

Getting behind a cause : Dove Real Beauty Sketches   https://youtu.be/litXW91UauE

Public Events / Stunts : Red Bull Stratos   https://youtu.be/YIj9XGLTGH8

Viral Videos/ Using celebrities : Pepsi Max Uncle Drew    https://youtu.be/8DnKOc6FISU

Sponsored art films : Volvo Made by Sweden    https://youtu.be/3KquHpO2VWI

Advertisers see branded video as a key tactic to develop emotional connections with audiences through sight, sound and motion.

This edition of Five focuses on 5 branded video challenges and gives solutions to each challenge.

Challenge 1 : Price/Cost remains a challenge

Solution – Customized Content Packages. While big custom programs with top name talent and producers create deep engagement with audiences with high impact, there are other ways for brands to create emotional connections through content without such high barriers to entry. Content solutions like curation and packaging help all brands communicate their stories in a way that is less resource intensive by aligning with publisher content. Brands without deep pockets can use these content solutions to align their brand story with publisher content in a way that feels authentic to the brand

Challenge 2 : The ROI vs Other Media can be a challenge

Solution – Emotion drives transaction. Branded Video falls into the category of priming your audience by developing a connection with them that ultimately leads to buying. It communicating your brand story through valuable, engaging content that connects with audiences to leave them with a better impression of your brand. Custom content effectiveness research helps advertisers prove the impact of branded video campaigns on the emotional connections with consumers and shift in perception, including affinity, interest and consideration.

Challenge 3 : Quality of Content is a challenge

Solution – Insights done right. Quality of production is important, but quality of the story itself it critical to its success. Content itself must be fully consumer centric: the goal is to add value for consumers in some way rather than exclusively promoting what brand wants to communicate. To accomplish this, brands need a complete understanding of audiences including their motivations and expectations for viewing video. With this information, brands can adjust their video topics and messaging to provide value to consumers in an authentic way. For example, entertainment is a major influence for why people watch video, but other motivations also exist including to feel good or stay updated socially.

Brands should develop a portfolio of video content to provide value to consumers in multiple mindset to resonate with a larger portion of their audience. With an understanding of human insights combined with pre-testing techniques and media
analytics, advertisers can create video that is strategically programmed to resonate with their audience rather than shooting in the dark. Branded video rooted in insights enables advertisers to connect deeper with audiences in a way that’s more relevant for them.
Challenge 4 : Audience and Campaign Measurement is a challenge
Solution -Truly useful custom content dashboards must provide an all-inclusive look at how the campaign is performing using actionable digital analytics, including metrics like traffic, social efficiency scores, video completion rates, and engaged time. These are used as intermediate sign posts to determine if advertisers are on the right track to a success ful brand building effort, which should be paired with custom content effectiveness reporting to measure the brand impact of the campaign. This measurement helps advertisers understand how the campaign performed against their KPIs, and which content and ads performed the best, in order to determine any areas for improvement and opportunity.
Challenge 5 : Achieving Scale can be a challenge
Solution – Distribution at Large. Distributing branded video content at scale to the right audiences is another challenge for advertisers today. The root of the problem exists on the publisher end. Currently, the majority of branded video publishers distribute assets through their owned and operated sites and owned social media, while only 33% of publishers scale branded video through video distribution networks.Without a video network, discovery of the branded video is very limited, significantly hindering ability to scale. To best benefit advertisers and drive the success of a campaign, publishers must use the technology available today to distribute branded video at scale through larger reach networks.

Source : AOL Study on Branded Video

5 implications for Mobile Advertising in China

5 implications pulled out from the PWC white paper on Cross Country comparison of Mobile Advertising (Focus – China)

1. The most acceptable way to target consumers—across all countries—is by interests, followed by “current location.” Targeting by keywords tracked by texts, emails or phone calls is the least acceptable way to target and will only annoy them and potentially have a negative effect on brand attitudes.

2. Given China and Brazil far outpace US and UK in engaging in “everyday” online mobile activities such as entertainment (e.g. downloading/streaming movies/TV); making purchases or hotel/flight reservations or finance-related (e.g. buying/selling stock), it’s a good assumption that Brazilian and Chinese consumers spend more time on/interacting with their mobile devices and are likely to be more receptive to advertising messages. Opportunities exist in these countries for increasing media spend allocation to mobile.

3. . Across countries, app downloading behavior is highest among the 18–34 age cohort, with China downloading more apps than any other country. This would indicate targeting free app-based mobile advertising to this age group—especially among Chinese advertisers—would be most efficient.

4. The best time of day to be targeted with mobile ads varies by country, with US and UK consumers not being receptive to any specific time of day (given they are less receptive to mobile advertising in general). Brazil is most receptive to viewing ads “when I wake up” and China “when I am on my way to work.”  There is an opportunity to schedule advertising during times of days when consumers claim to be most receptive to receiving mobile ad messages.

5. Most important attribute of Mobile advertising –

  • “Relevant ad content” is the most important attribute of mobile advertising across all countries.  This is not surprising as the “rules” of mobile advertising are the same as any effective advertising—so it seems obvious that in order to promote mobile ad engagement, the content of the ads have to be inherently interesting/relevant to the viewer.
  • For both Brazil and Chinese markets, “Getting freebies” is the second most important factor for mobile advertising.
  • Ads for “Products specific to my current location” are more important for Brazil, China and US  consumers.


5 brands that have used Instagram well


@nike is the most popular brand on Instagram with 3,452,109 followers and a staggering 22,274,489 posts using the hashtag #nike. A key to Nike’s success on Instagram is to understand the psychology of Instagram. You’ll only see photos that feel right on Instagram: beautifully shot landscapes, people using the product in context — the kind of real-life-and-in-the-moment feeling that Instagram is all about.

Nike arguably ran the most successful campaign based on Instagram to date with Nike PHOTOiD, its customizable shoes.

Nike 2

They introduced a new way to customize your NIKEiD experience using your Instagram photos. Through the Nike PHOTOiD experience, you can now choose your favorite Instagram photo, and PHOTOiD will customize the Nike Air Max model (the Air Max 1, Air Max 90, and the Air Max 95) of your choice based on the colors in the photo. From there, you can immediately purchase or share the photo of your custom-designed shoe.

Nike 3
It gave fans the opportunity to get creative by designing their own Nike shoe online and selecting one of their Instagram photos to go along with it. The result was a shareable photo that looked good, and a shoe which was colored to fit the background image.

2. Starbucks

Starbucks has 2,063,755 Instagram followers and 9,320,026 #starbucks posts.
Starbucks’ Instagram page captures aspects of their brand’s ethos through some beautiful images, showing a creative, whimsical side to the brand. But what really sets it apart is the call to action at the top of their page: “Tag your coffee photos with #Starbucks!” Their customers are encouraged to take pictures showing how Starbucks fits into their daily lives, generating a vast photo record of fans’ interaction with the brand.

Starbucks knows the kind of content that clicks with Instagram users. The below picture for example, is very similar to what Instagrammers like to share themselves and see on the platform.

Starbucks 2

Another very good example of Starbucks ‘getting’ Instagram is its close attention to its fans’ own favorites. This photo was originally shared by a New Zealand teenager known as @colour_me_creative. She has over 900,000 followers on Instagram who love seeing her drawings. So when she shared this Starbucks cup she’d drawn on, her followers bugged Starbucks to re-share it. Which Starbucks did. This got a lot of attention from younger fans, and showed the brand’s goodwill to everyone including those who didn’t know @colour_me_creative in the first place.

Starbucks 1

3. Calvin Klein

Calvin Klein launched its latest line of men’s drawers with a new #mycalvins campaign, encouraging bloggers, models, musicians and even run-of-the-mill fashionistas to post their skivvy selfies. They took their marketing to social media by sending their famous underwear to a number of big-name celebs so they could pose in the undies for a sexy selfie and hashtag the snapshot #MyCalvins. And in a social media twist, the brand is trusting its fans to create those images.

Rather than initiating the effort itself, it sent samples of its new underwear to an elite group of influencers, asking them to post any kind of portrait they like of the famous waist-banded knickers.

The digital “show yours. #mycalvins” effort kicked off with supermodel Miranda Kerr and R&B artist Trey Songz, who each posted shots of themselves in the dainties, which immediately began triggering hundreds of thousands of “likes.”

The second wave of Instagram selfies has already come from such bloggers as Chiara Ferragni of The Blonde Salad and Leandra Medine of the Man Repeller. And Calvin Klein will also use the hashtag on other social media platforms.

In less than 24 hours, the first of the three influencer photos had more than 1 million total fan interactions among an audience of over 50 million. Songz, who has a combined following of over 26 million fans on his official Instagram, Facebook and Twitter accounts, posted two photos that have generated some 830,000 interactions.

It has tapped 100 influencers from 15 countries to don their drawers, with a combined reach of more than 250 million fans on social media.

Kerr gives a casual sneak peek of her underwear as she lies down in a tied up T-shirt, flaunting her midriff, with unbuttoned jean. Instead of asking the audience to follow the brand, they’re allowing the fans to create the #mycalvins movement, therefore making it feel more organic and less promotional. Anyone with a smartphone and a pair of Calvins can strike a pose, which drives purchase intent for new customers and incentivizes loyal customers to check out the latest style.

4. U Haul

U-Haul is encouraging the public to send photos of their moving adventures to be featured in collages on the sides of U-Haul In-Town moving vans.

Consumers can upload their moving photos to Instagram and use the hashtag #MyUhaul to share your U-Haul Journey.

Customers’ photos will be featured on the side of 5,000 moving vans traveling across North America. Once the photos are selected, consumers will be able to go online to find out which truck their photo appears on and where it currently is in the country.

5. Honda

Honda, with their Civic #lovetoday campaign got many American lovebirds chirping over the V weekend.

The Instagram Direct program was launched on Valentine’s Day, with users posting photos and videos using the Instagram tag #lovetoday and mentioning something they love about Valentine’s Day. The posts will then be integrated into the lyrics of the song from Honda Civic “Today is Pretty Great” campaign, and pressed on a limited-edition heart-shaped LP.

The campaign features music from American blues rock band Vintage Trouble, with the first 500 users to upload to Instagram receiving the heart-shaped LP.

These five companies are all using Instagram in different ways; in campaigns, as part of their website, to generate conversations, or to show a different side to their brand. The high level of customer interaction shows how popular using images can be with your fans. It also demonstrates that simple calls to action, such as asking fans to tag photos and upload their own images, can inspire people to come along on your brand’s visual journey.